The Amazon account suspension storm is coming, mention a few effective coping strategies
Recently, a large number of accounts have been directly disabled, and what is even more frightening for sellers is that some brands also seem to have been collectively blocked. Amazon feedback indicates that the reason for the account suspension is that these accounts have been used for abusive activities, violating platform policies, but the specific reasons have not been elaborated.
Possible reasons for this account suspension include but are not limited to the following situations:
Long-time unoperated stores that want to restart operations are swept;
Newly registered stores are directly swept;
Normally operated old stores may be swept due to past performance/infringement issues;
Looking for service providers to rush to follow sales and other gray operations;
The brand filing has been rejected multiple times (brand joint sitting);
There were variant violations in the account (binding zombie variants, following sales zombie numbers);
There are counterfeits, intellectual property infringements (trademarks, copyrights, patents), etc.
Fraudulent behavior: false advertising, brushing orders, brushing reviews, etc.;
False information or inaccurate information, providing false information to register an account or publish false product information, etc.;
Violation of national laws and regulations, such as selling uncertified medical products, counterfeit products, etc.
Nowadays, Amazon’s compliance operation is becoming more and more important, and basically every time there is a big promotion, there must be a sweep. This sweep may also be related to the spring promotion. Those sellers who have violated the rules are likely to be pulled out by the platform for a reckoning after the fall, even if a violation a long time ago may be related to future accounts.
How to actively respond and reduce losses?
Strict self-examination, reasonable appeal
Check yourself, find out the reasonable reasons, and prepare the materials before appealing. Don’t rush to appeal and miss the opportunity.
Product label change, resell for the second time, minimize loss
(1) Under what circumstances can you actively adopt the form of label change for sale?
· Listing review is not qualified or invalid;
· The account is closed or complained, and a new account is sold;
· A account has poor sales, and a high-quality B account is sold;
· After domestic delivery, the label error makes it impossible to sell, and it needs to be re-shelved.
(2) The benefits of changing labels:
Overseas warehouse relocation and label change processing, repackaging, freeing up storage capacity, and allowing products to regain value, avoiding cargo loss, this is a good method for sellers to reduce losses and increase profits.
Avoid inventory backlog
After the Amazon overseas warehouse changes the label, the goods can be re-shelved for sale. Sellers do not have to worry about goods being stuck in the FBA warehouse. After the label change items are re-stocked, they can be resold, and no additional costs will be incurred.
Save logistics service fees
Because the product after the item change can be re-shelved, there is no need to let the item be returned to the country. Or it is destroyed, distributed, etc. These all require service fees, and Amazon overseas warehouse label change can save these fees.
How to prevent problems before they happen?
Immediate tasks:
Be sure to strictly self-check for compliance, check the performance mailbox, and once a problem is found, take measures to solve it immediately to maintain the normal operation of the store.
Deal with existing minor violations in a timely manner, don’t drag.
Be careful when pushing new products for evaluation, and at the same time, you can do off-site internet celebrity/union marketing as a compliant alternative plan.
Routine measures:
Account compliance:
Prevent account association, actively respond to audits, pay attention to store performance to prevent exceeding the warning value, etc.
Product compliance:
Ensure product quality, do not sell fake goods, do not sell banned goods, have the specified product certification, and describe the product in compliance.
Operational compliance:
Do not manipulate Reviews, do not violate the rules and combine variants, ensure category matching, pay attention to trademarks and copyrights, and comply with Amazon’s operating policies, etc.