20240423 Cross-border Morning post

01 TikTok Shop has launched a second-hand luxury category in the UK, further closing the gap with its competitors.

02 According to foreign media reports, Chinese e-commerce platforms such as AliExpress and Temu have shown an “explosive” growth in South Korea, but the per capita transaction volume is still at a low level.

03 According to a survey, 60% of Generation Z shoppers prioritize platforms that offer simple search, comparison features, and useful reviews.

04 OpenAI announced that it will set up an office in Tokyo, Japan, which is also the company’s first office in Asia. At the same time, it will release a GPT-4 optimized version specifically for Japanese.

05 Cross-border retailer SHEIN will fully open the self-operation mode on platform sites in 9 European countries and Mexico, among others.

06 To help brands increase exposure and expand their customer base, YouTube has launched the Select Shorts advertising service.

07 Nike recently announced that it will lay off about 740 people at its global headquarters in Oregon, USA.

08 In the first quarter of 2024, the total sales of Vietnam’s top 5 e-commerce platforms such as Shopee and TikTok Shop reached 71.2 trillion Vietnamese dong.

09 Indian social media giant ShareChat’s valuation fell to 2 billion US dollars from nearly 5 billion US dollars after completing a new round of financing of 49 million US dollars.

10 Netflix’s Q1 earnings showed a sharp increase of 79% in net profit, with an additional 9.3 million subscribers.