
On March 13, 2024, the US House of Representatives voted overwhelmingly to pass the TikTok bill: requiring ByteDance to divest TikTok within 165 days, or withdraw from the US market, TikTok's year in the United States began to play again.
TikTok has had a rough ride in the US
Since TikTok entered the US market, the US government has repeatedly "blocked" TikTok, frequently triggering global heated debate:
During the Trump administration, the White House asked ByteDance to force the sale of TikTok in the form of an executive order, which was later invalidated after TikTok successfully appealed.
In September 2020, the US Department of Commerce announced a ban on the download of TikTok and wechat in the United States, which encountered legal obstacles and failed to pass;
In April 2023, the White House supported more than 20 senators to introduce a "restriction Act" against TikTok, which ultimately failed to pass;
In May 2023, the governor of Montana signed a statewide TikTok download ban, which was set to take effect in January 2024, but was later struck down by a federal judge.
It seems that crying Wolf almost every time has not materially affected TikTok's business development in the United States:
On September 12, 2023, TikTok's official website announced that TikTok Shop was officially launched in the United States. TikTok US e-commerce business all the way: According to the official data of TikTok Shop, during the "Black Friday" promotion in 2023, the overall payment GMV in the US market increased by 215% from October 20 to October 26, and the number of mobile sales increased by 177%.
Many cross-border sellers have seen the opportunity and have set up TikTok stores in the United States. According to Statista data show: in July 2023, the number of TikTok stores in the United States was less than 6,000, and by the end of 2023, it had grown rapidly to 31,000 +, accounting for 11.83% of the global TikTok Shop sellers, and the number of stores increased rapidly in just a few months.
TikTok US is in crisis again
This bill seems to be a little different from the previous one, the bill is no longer an executive order of the president, but a specific bill enacted by the US House of Representatives as a legislative body. It can be said that the latest and most radical legislative action launched by the US government after repeated setbacks in the hunt and suppression of TikTok has been called "the most violent suppression."
The bill, the full title of which is the "Protecting Americans from Foreign Adversaries' Controlled Apps Act," calls for TikTok to be spun off from China and returned to the United States on the grounds that it poses a threat to US national security. If the bill passes the Senate and the president of the United States, TikTok will be left with only two options: either sell within 165 days of the bill going into effect, or withdraw from the US market.
The news poured cold water on the rapidly rising TikTok Shop in the United States. Many sellers who have already laid out TikTok Shop in the United States have collapsed: TikTok Shop in the United States has just run through its business, and what about the US business after the implementation of the bill?? Cross-border sellers who want to attack the United States have also begun to hesitate: the storm has arisen again, will TikTok Shop in the United States in 2024?? Is there a chance foChinese sellers??